Vietnamese restauranteurs David Le and Jimmy Yeung recently commissioned us to re-brand their new restaurant situated on Warren Street.

We completely reworked the concept and have created an incredible multi platform interwoven back story with the restaurant at its centre. Using the name Bang Bang as a starting point we have created what can only be described as the first ever ‘Noodle Noir.’

This hard boiled Film Noir story is told in fractured pieces across the restaurants menus, napkins, social media and a huge graphic artwork spread across one entire wall of the restaurant, which has all of the pieces of the first part of the story layered within it.

The Menu is a list of the amazing Vietnamese street food that David and Jimmy have carefully selected from dishes that they encountered on their travels available. It also acts as an introduction to the story and the characters in this twisting tale of mobsters, double crossing and soft shell crab.

The narrative will play out across social media with additional scenes, characters back stories and clues revealed over the upcoming months. We have just finished and released the Bang Bang film trailer for the restaurant inspired by the Pulp Noir films of the 1940′s.

- See more at: http://armandeye.com/?p=1002#sthash.Zy9VzB8F.dpuf